Awolnation Release New Single After Signing To Better Noise Music

Awolnation released “The Best” – the heir apparent to their most enduring hit song ever “Sail”.  The track is the debut single from the band’s forthcoming album, their 4th overall and their first with Better Noise Music. Due out in 2020, the album features guest appearances by Rivers Cuomo of Weezer and Alex Ebert of Edward Sharpe & The Magnetic Zeros.

Better Noise Music is an artist development company that creates and markets entertainment content across various media platforms. Of the band’s recent signing to the label, managers Berko Pearce and Scott Sheldon of RM64 say: “It’s exciting to partner with a label that’s at the forefront of marketing in the new streaming era, and that has a proven track record of helping their artists reach bigger audiences.  We’ve been enjoying working with the Better Noise team on an integrated strategy across streaming, touring and radio, and we’re eager to launch Awolnation’s next projects with them”.

Allen Kovac CEO of Better Noise Music said “If you liked Awolnation’s ‘Sail’ then you are going to love ‘The Best’”. 

Aaron Bruno, the songwriter and architect behind Awolnation, says of the new single, which will also kick off the new album: “I’m always on the journey to improving myself, but all along, knowing it’s close to impossible to really be the best at anything. And what does it mean to be the best? And does that really matter? Or maybe it is more about the journey and acceptance of comfort within one’s own existence”.

The music video for “The Best”, directed by Amalia Irons, also helps to tell the beginning of the new album’s story and introduce one of the main characters. “I wanted to make a video that felt like some of my favorite childhood adventure movies and create something that has a magical feeling of the autumn season” says Bruno of the video.  

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